Build your PR and Communications program from the ground up. Don't feel as if you need PR knowledge or previous coverage to begin with Locker PR. We will create the buzz for you!

• Work hand-in-hand with your team to craft key messages, fact sheet and boiler plate

• Develop your story, make it newsworthy and create a plan for telling this story to the world Develop, update and monitor social media platforms.

• Social media plans, strategies and daily postings are available a la carte for companies that want to begin and/or enhance a social media platform

• Create press kit and online press room

• Feed the media with a consistent stream of informative news items

• Write press releases and pitch stories to the international, national, regional and local media

• Draft articles and speeches on behalf of your company/ spokesperson

• Conduct media interviews and supply quotes positioning your company as leaders in and experts on your industry

• Plan and execute desk-side visits with A-list journalists in key cities including New York and Los Angeles

• Develop gifting program for A-list journalists

• Produce video components to tell the story of your company

• Create and maintain media training program for your company's spokespeople

• Become a trusted extension of your team


Mary Bemis, Founder, Insider's Guide to Spas - "I have had the pleasure of working with Debra Locker over the past 15 or so years. Her enthusiasm and professionalism are hard to come by. She is a dedicated, hard-working team player whose follow-through and attention to detail are most unique in a world where the details often fall through the cracks. If you're looking for an established public relations pro with great relationships and the ability to lead a project from beginning to end—Debra's your woman."

Julie Wilson, Founder, STORY Magazine - "When you hire a PR agency, you expect results, and that's exactly what you get with Locker PR. Founder Debra Locker is diligent when it comes to finding valuable outlets for her clients; she scored coverage for STORY in less than 24 hours on a national news website. And none of that 'pay for play' coverage - Debra's results come from reputable sources that add to the caliber of our business."

Vera Gibbons, Financial Journalist - "I have collaborated with Debra for many years now on numerous projects, story ideas and pitches. She is driven, efficient and always a joy with which to work."

Kay Cannon, MBA, ICF Master Certified Coach, Kay Cannon, Inc. - "Debra can discover, craft and deliver your most powerful messages to the right people using a wide variety of venues and techniques. From press releases to video to multi-media productions, Debra skillfully weaves your PR strategy into the core fabric of your business. But, most importantly, what I really love about working with Debra is her sense of ownership and partnership. With Debra on my team, I have a trusted colleague whom I can turn for expert guidance and execution."


Experienced and connected, Locker Public Relations is an award-winning, boutique public relations firm specializing in lifestyle clients including skin care, beauty, spa & wellness experts and eco products. We use a strategic media relations approach that is focused on achieving your goals.




"a wealth of media contacts and relationships"


"...driven, efficient ... a joy with which to work"


"trustworthy, hardworking and well-connected"